Obvious by Design
Effortless by Intent.
We don't design what looks good in Dribbble screenshots. We design what works — interfaces built on how real users think, click, and abandon.
Every layer of the design process.
From the first user interview to the final Figma handoff — we cover every phase of UI/UX design in-house, with no freelancers, no shortcuts.
Request a free design audit →User Research & Behaviour Mapping
Interviews, session recordings, heatmap analysis, and competitor teardowns. We map the full problem space before we open Figma — so no design work is wasted on the wrong problem.
Wireframing & User Flows
Low-fidelity layouts that validate information architecture and navigation logic with stakeholders before visual design begins.
High-Fidelity UI Design
Pixel-precise screens with every state, every breakpoint, every interaction defined — nothing left to developer interpretation.
Design Systems
A reusable component library — colours, typography, spacing, states — so your product scales without accumulating design debt.
Interactive Prototypes
Clickable Figma prototypes that stakeholders can navigate and usability testers can validate before a line of code is written.
Usability Testing
Maze-powered testing sessions that expose friction in the design before it becomes expensive engineering rework.
A process built around better decisions.
Understand First.
We start with research, not assumptions. User interviews, competitor teardowns, heatmap data — we map the full problem space before we open Figma.
Structure Before Style.
Wireframes come before visuals. We test information architecture and navigation logic before any design polish is applied — so revisions cost hours, not weeks.
Precision at Every Pixel.
High-fidelity screens with every component, every state, every breakpoint fully defined. Nothing is left open to interpretation in the developer handoff.
Test Before You Ship.
Clickable prototypes go through Maze usability testing with real users before handoff. Real friction, caught early, fixed before engineering touches a line of code.
The work behind the numbers.
Redesigned the core workflow of a B2B analytics dashboard. User testing revealed 6 critical friction points — resolving them cut average task time from 4.2 minutes to 1.8 minutes.
Designed a consumer health tracking app from zero research to full handoff in 8 weeks. 14,000 downloads in the first month with a 4.8 average rating across 340 reviews.
Checkout flow redesign based on 200 session recordings and 3 rounds of usability testing. Abandonment dropped from 78% to 30% within 45 days of launch.
Real Numbers, Real Projects.
What broke. What we fixed. Scores from an actual usability audit.
Research. Wire. Design. Ship.
Discovery & Research
User interviews, competitor analysis, heuristic evaluation of existing product, and a problem definition document with clear success metrics.
Wireframes & Flows
Low-fidelity wireframes for all key user journeys, reviewed and signed off by stakeholders before any visual design begins.
High-Fidelity Design
Figma designs for every screen, every state, every breakpoint. Design system built in parallel. Weekly review checkpoints.
Test & Hand Off
Maze usability testing with 5–8 real users. Issues fixed. Annotated Figma files and dev specifications delivered. 30 days of post-handoff support included.
Everything you've wanted to ask.
Straight answers about how our design process works, what's included, and what to expect.
Scope-dependent, but most projects run 4–6 weeks. A focused app redesign is typically 4 weeks. A full product with design system is 6–8 weeks. We give a fixed timeline in the proposal — no open-ended retainers unless you want ongoing design support.
Yes, always. All Figma files are transferred to your account at project close. You own everything outright — no licence fees, no lock-in.
Two structured revision rounds per phase. In practice, most projects don't need them because we run stakeholder checkpoints at each milestone before moving forward.
Yes — this is most of what we do. We audit the existing UI, identify the highest-friction areas, and improve them without disrupting what works.
Yes. We're a full-service agency. The same team that designed the Figma files can build them — no translation loss between design and dev.
We work within it. Send us your brand document and we design inside your existing system — or extend it cleanly where gaps exist.
Have a product that needs better design?
We'll review your current interface, identify the biggest friction points, and show you exactly what a redesign would change. No charge.